Branding and UX design for Brid Air Purifier users
For Brid we did a meticulous job to effectively communicate the product through a strong brand, an informative website and an intuitive app. The logo is designed to be friendly and simple and refers to the name of the product. The naming is a wordplay between Breathe and Bird: it communicates that Brid is light as a bird, and what Brid helps you do best: breathe easy.
The winning idea
Everything under control with Brid
Creating a visual identity for a product means you should consider how to apply this visual language throughout all components. We designed the UX and UI for the Brid’s website and Android / iOS application making sure that all design elements work consistently with each other. A simple and clean layout talks to Brid’s target audience and provides a perfect focus on CTA elements. Visual content has a substantial emotional impact on users and sets up a faster and more direct communication. Brid’s icon set helps achieve a more dynamic feel to the app.
The winning idea
Keep an eye on your air with the Brid app
Brid’s app allows you to always stay connected to your air purifier. Staying connected means knowing exactly what is going on with your air. Brid sends you valuable information regarding your air quality. It lets you know how clean your air is, how much longer it needs to clean it and other easy to understand statistics that will put your mind, and lungs, at ease about the air you breathe.
You’ll even receive notifications about when to clean your ceramic filter and replace your NWF filter as well. With Brid’s app you can also follow Brid’s activity, take care of the filters, control one or more Brid’s, power them on and off remotely, change cleaning modes between Night, Boost, Smart and more.