BRID Air Purifier, the revolution of air purifying.
With its exclusive multi patented version of PCO / Photocatalysis technology BRID literally vaporize: pollutants, Carbon Monoxide, NOx, odors, formaldehyde, molds, spores, reduces bacteria and more, transforming them into harmless substances.
Unlike its competitors, BRID does not generate any ozone as a byproduct and uses washable filters.
USA, Canada, UK
The winning idea
The winning idea
Tackling the indoor air quality issue.
For the past 3 years Atellani has been working closely with scientists and engineers from Colorobbia Consulting S.r.l. (Ce.Ri.Col.) and Evotek Engineering to design a gadget that is both appealing esthetically and effective in taking care of the indoor air quality problems. Ce.Ri.Col. is specialized in technology services and development of new materials in chemical research. For the last 13 years they have been studying solutions to effectively break down pollutants into harmless substances. Not only Carbon Monoxide molecules in the air, but also allergens, VOC, virus, NOx and more.
We spend 90% of our day indoors, which used to be the equivalent of a cleaner and more controlled environment — but it’s not really so. Believe it or not, indoor air can be FIVE times more polluted than outdoor air. Worldwide, hay fever and other common allergic reactions affect up to 30% of the population. According to U.S. Environmental Protection Agency World Health Organization, 20k Carbon Monoxide related accidents are registered each year only in the USA.
BRID Air Purifier’s exclusive patented filter and state-of-the-art technology has finally brought air-purifiers to the 21st century. Here you can find a complete guide about the health benefits of using air purifiers.
"Air purifiers can cost a pretty penny (...) The designers of the BRID have engineered a modular ozone-free photocatalytic air purifier that does away with the need for replacement filters altogether."
"BRID (a twist on the word breathe), is an air purifier designed to look as clean as the air it releases."
"But what if there was a filtration system that didn't require replacement filters and constant upkeep? That's where Brid comes in."
A breakthrough technology.
BRID’s hyper efficient technology is just one of the reasons it stands out from the rest. Its ability to properly clean the air while at the same time not creating a sterile environment was always a fundamental part of its design.
This exclusive patented ceramic filter makes replacement filters a thing of the past. Its ingenious design uses century old ceramic techniques that actually irreversibly trap pollutants. But that’s just part of it. BRID’s ceramic filter has the easiest cleaning process: just place it up running tap water and let it dry, and it’s that simple, your filter is as good as new.
BRID blends in or stands out as much as you like. Have a larger space? Not a problem, its modular design lets you choose the right setup for you, by adding one or two modules it cleans the air at an exponentially faster rate. Moreover, we designed a special module called BRID Guardian with a CO sensor & alarm. It notifies you through BRID’s app if the Carbon Monoxide levels in the room are high and takes care of you and your loved ones.
"BRID is the only purifier using Nano Ceramic Core Filter and LED visible light, so nano particles never escape into the environment. This means the gadget doesn’t generate Ozone, which most UV based purifiers do."
"Using exclusive patented technology, BRID Air Purifier gets rid of pollutants, carbon monoxide, bacteria, spores and much more, without generating ozone."
"'Brid' serves as a perfect example of that concept as it's sleek and stylish enough to act as a stand-alone fixture in one's living room."
Everybody deserves fresh air.
BRID is the first photocatalytic air-purifier that doesn’t produce ozone at all and drastically reduces Formaldehyde and Carbon Monoxide. This truly revolutionary technology has created an air-purifier that just cleans the air, nothing more, nothing less.
This journey has gone beyond what any of us expected and we are more than grateful for the widespread support. Thanks to 930 backers, BRID is the most successful air purifier on Kickstarter to date, raising more than $440k, over 490% of its initial goal.
Watch BRID Kickstarter campaign video below.