AEQUA, a collection of made in Italy Leather Goods with no markups

AEQUA, a collection of made in Italy Leather Goods with no markups

A cabin friendly weekender of all sorts, AEQUA had to be a reliable friend to reach out to in every situation of life. A collection of bags and accessories made for the picky, for the stylish, for those who falls in love with the story behind everything.

The goal was to build a bridge between the material technology soul and the Italian tradition, still bringing personal design to an innovative collection of superior leather quality goods. Goal reached!

A cabin friendly weekender of all sorts, AEQUA had to be a reliable friend to reach out to in every situation of life. A collection of bags and accessories made for the picky, for the stylish, for those who falls in love with the story behind everything.

The goal was to build a bridge between the material technology soul and the Italian tradition, still bringing personal design to an innovative collection of superior leather quality goods. Goal reached!


For this project, we worked on
Creating, Managing and Caring.


Project categories
Fashion, Technology

Backers

78


Goal

$ 20.000


Raised

$ 25.572


Funded

128%


Backers top countries

USA
UK
Italy
Australia


Platform


Download


Download




The winning idea

Genuine leather has always been one of the most popular materials used in fashion for hundreds of years — and that’s nothing new. Leather goods owner’s though have permanently faced difficulties on keeping up with hassles such as time aging. Making sure leather belongings look still appealing enough to be used is more of a challenge now then ever before.

Considering the not-so-new struggle to maintain leather’s good aspect and aiming at giving a helping hand to costumers all around the world, we teamed up with AEQUA. The goal was to build a bridge between our material technology soul and their Italian tradition, still bringing personal design to an innovative collection of superior leather quality goods.

Aequa

Aequa proposes the first timeless leather goods collection: stain, water and scratch resistance bags made in Italy.


Campaign strategy

It wasn’t enough to make a beautifully designed leather bag. There are plenty of brands out there already doing the job. We wanted to swim against the current. It had to be functional and handy. It had to cover all needs: from making available a useful slim wallet to developing a cabin-friendly weekender of all sorts, AEQUA had to be a reliable friend to reach out to in every situation of life. Apart all of these features, being handcrafted already assures that every AEQUA accessory is different from one another.

But what really makes it unique is that the collection is entirely customizable. From the main leather to the straps, handles and even the seams. Each part can be made in a different leather type and color, in such a way that the final product reflects its owner in every single detail. AEQUA is made for the picky, for the stylish, for those who are in love with the story behind everything.

Aequa

Weekend of all sorts, Aequa is extremely roomy. You can fill it with up to 30L.


Results

After a successful campaign, we are now able to make the AEQUA collection come true. All backers are being contacted to gather the information necessary to customize all bags and accessories. Production is on its way while shipment’s estimated to begin by June 2017. More news to come in the following months.

“More than 100 years of leather tanning were not in vain!”

Maxim Russia

“Wherever you go, stand out (...) Summer’s gonna be colorful.”

InsideHook, Kirk Miller

“What sets Aequa apart from the crowd concerns its customization.”

The Manual, Rick Stella


Featured on

Maxim Russia

The Manual

giftbuzz

InsideHook

boredpanda

BackerKit

Do you have an amazing idea?
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Do you have an amazing idea?
Get in touch.